Brand
Why we say no to most rebrands
Most companies asking for a rebrand actually need a better website, a clearer offer or a nap. Here is how we tell the difference.
The three real reasons to rebrand
The company changed, the market changed, or the name is actively costing you customers. If none of those is true, keep the logo and fix the thing that actually hurts.
The reason we hear most
Someone new joined and does not like the colours. That is a preference, not a strategy. We will happily refresh the system without throwing out the equity.
What we do instead
We start every conversation with a 30-minute audit call. About half the time we end up recommending a smaller, cheaper project. It has never once cost us a client.