Mallow

The brief

An AI assistant for accountants needed to feel friendly in a category that mostly feels like a spreadsheet, and to fill a demo calendar from a standing start.

What we did

Identity and an illustration system of soft, slightly squashed shapes, a launch site with no dashboard screenshots at all, and a paid launch on LinkedIn and Google with five messages tested before the real budget went in.

The result

Demo requests doubled in the first month and cost per demo settled 40% under target. Their sales team uses the illustrations in every deck.