Process
The 9-day sprint: how we ship identities without the drama
A look inside our sprint format, from kickoff workshop to a launch-ready brand kit.
Day one is a workshop, not a moodboard
We spend the first 90 minutes on goals, audience and what winning looks like. If we cannot agree on that, no amount of design will fix it later.
Two routes, presented live
By the end of week one you see two distinct directions on a call. You pick one. We push it further. There is no third round where everything gets blended into beige.
Ship with a handover, not a PDF
Week three ends with files, guidelines and a call where your team learns to use the system. Then we get out of the way.