Fête Records
A festival identity built to be screenshotted
Year
2026
Discipline
Social campaign
Industry
Music
Result
41M organic impressions
In short
Posters, motion toolkit and a social-first launch for an independent label's first festival.
The brief
An independent label was throwing its first festival with no paid media budget. The campaign had to spread on its own or not at all.
What we did
A poster and social system built to be photographed: huge type, a colour per stage and a motion toolkit so every artist could announce their slot in minutes. We seeded it with forty creators and let the crowd do the rest.
The result
41 million organic impressions in six weeks and a sold-out first edition. The posters ended up on more stories than the lineup did.
