Ledgerly
Making business banking feel like a group chat
Year
2025
Discipline
Website & paid
Industry
Fintech
Result
+212% trial signups
In short
Brand refresh, marketing site and app UI for a fintech serving 40k freelancers.
The brief
Ledgerly wanted business banking that a freelancer would actually open. Their site talked like a bank, and their ads converted like one.
What we did
New positioning and a friendlier voice, a marketing site in Framer built around one clear action, then a paid programme on Meta and Google with landing pages we tested every week.
The result
Trial signups more than tripled in the quarter after launch, cost per trial dropped by 58%, and the team now edits the site and the ads themselves.
