Soft Hours
Skincare that looks as calm as it feels
Year
2025
Discipline
Launch campaign
Industry
Beauty
Result
Sold out launch in 9 days
In short
Naming, identity and a refillable packaging range for a sleep-first skincare line.
The brief
A sleep-first skincare line needed a name, a look and a launch that felt as calm as the product, in a category that shouts.
What we did
Naming, identity and refillable packaging, then a launch campaign across subway panels, a creator seeding programme and a waitlist email sequence that warmed people up for six weeks before day one.
The result
The launch sold out in nine days. The waitlist converted at 31%, and the refill system cut packaging costs by a third.
