Neon Taco
A taqueria brand loud enough for a side street
Year
2025
Discipline
Brand & local ads
Industry
Hospitality
Result
3 new locations in a year
In short
Identity, signage and a menu system for a late-night taqueria group.
The brief
A late-night taqueria wanted a brand loud enough to pull people down a side street, and a way to fill the new locations it was about to open.
What we did
Identity, neon signage and a menu system, plus a local ads playbook: geo-targeted social, a launch offer per neighbourhood and a review programme run by the staff.
The result
Three new locations opened within a year, each one busy from week one. The sign still gets photographed more than the food.
