Vessel
Natural wine without the pretension
Year
2024
Discipline
Content & e-commerce
Industry
Food & drink
Result
Listed in 80 bars
In short
Label system and e-commerce for a low-intervention wine importer.
The brief
A natural wine importer wanted to sell to bars and to people at home without looking like every other natural wine brand.
What we did
A label system that puts the grower first, a simple e-commerce build and a monthly content series, the tasting note in plain English, that bars could reuse on their own menus and socials.
The result
Listed in 80 bars in the first season. Online orders grew month on month with no paid spend, carried by the content.
