Orbit
A dev tool that doesn't look like one
Year
2024
Discipline
Positioning & website
Industry
SaaS
Result
$14M Series A
In short
Positioning, website and pitch deck for an observability start-up.
The brief
An observability start-up needed to raise a Series A with a product that looked and sounded like every other dev tool.
What we did
Positioning first, then a new website and an investor deck that explained the product in one slide. We spent most of the time on the story and the proof, not the gradients.
The result
A $14M Series A closed eight weeks after launch. Demo requests from the site doubled, and the deck is still the one they send.
