Snoot
Pet treats that made the aisle look boring
Year
2026
Discipline
Brand & launch campaign
Industry
D2C / Pet
Result
3.1× retail sell-through
In short
A playful identity and packaging system for a pet-treat brand going from Shopify to 1,200 stores.
The brief
Snoot made great dog treats and sold them in a bag that looked like every other bag. They were about to go from Shopify into 1,200 stores and needed to be found on a shelf from three metres away, and remembered after.
What we did
We repositioned the range around one idea, the dog is the hero, then built a launch campaign to match: new packaging, a retail toolkit, a month of social content and a small paid push aimed at the postcodes around each new store.
The result
Sell-through in the first three months came in at 3.1 times the category average. Paid spend was under $6k. The brand has run two more launches on the same playbook without calling us once.
